When we started we never intended LayerCake to be a business. We were two average guys with cameras shooting portraits & weddings and taking road trips on weekends to shoot landscapes for fun.
Photography is a rather imperfect art. In most cases it’s impossible to expose for a perfect sky and a subject at the same time. Locations are not always perfect either; sometimes they’re dead and colorless, other times there’s an eyesores like an old car or a power line in the background…and who wants to spend hours cloning in Photoshop?
Thus we hatched this brilliant idea of picking up grab shots along the way. A mix of trees, flowers, plants, animals and skies that we could use to fix our pictures, by masking them out then dragging them into our photos – in order to add focus to the subject or to cover imperfections and to add color.
All we wanted was to make nicer wedding albums and enter some fun photos into local print competitions, never believing for one moment that we’d actually win anything or make a business out of this. In a rather short time we were fixing and selling more photos as wall canvases that were previously reject outtakes. Then we started winning local PPA print competitions, then regional, then national and then our images were added to the permanent international traveling collections. Soon friends asked to borrow our flowers, skies and flocks of birds. Our collection of what we called elements grew and the requests grew beyond our friends.
It was then we knew there were a lot of people who needed what we today call "layercake elements", but didn’t want to spend the hours it took to do all the Photoshop work then mask them. So the rest as they say is history. Visit us at www.layercakeelements.com to learn more about making better photographs!
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| Let's make Mom's front lawn look like a formal garden! |
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| Adding a line of trees on the left and an overhang adds focus |
